A branding re-fresh of the social not-for-profit organisation ‘For Change Co.’ For Change Co. is a Victorian-based organisation that shares the vision of “an Australia free from youth homelessness.”

This refresh sought to reflect the organisation’s strong values, improve the efficacy of their design’s communication and become more visually engaging.

The simpler and more contemporary design approach separates the branding from a chain, creating a more personal brand identity. For this branding it is desirable that it feels like another Melbourne cafe, to be a more comfortable introductory working environment for the youth suffering from insecure housing. The goal is to not shine a light on this marginalised youth group; chain-like branding has the potential to highlight this, whereas this typographic-led approach to design creates a sense that it is another cafe in Melbourne.

*this was a speculative project*
These images demonstrate the refresh on their website landing page, and their visualisation of their trainee journey program.